Monday, January 7, 2008

Jose Gonzalez / Pitchfork

José González sees trouble down the line, and-- like a singin' Swedish Al Gore-- he intends to do something about it. He's partnered up with sustainable energy boosters Reverb for a month-long "Green Tour" of North America that kicks off in Florida on leap day.

Reverb will assist González in calculating and then canceling out the carbon emissions his tour produces, provide his crew with biodegradable catering supplies and reusable water bottles, and occasionally reenact their favorite scenes from "Captain Planet".

All of these efforts will help make Mr. González's tour carbon-neutral. Hey! That's today's A.Word.A.Day! (continue at

March 11 @ Highline Ballroom On Sale Soon!